81 Prime Day Fitness Deals 2023: Bowflex, Nike, Apple

By Sara Coughlin

All products featured on SELF are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Day two of Prime Day is winding down, but there are still plenty of deals to shop. In fact, you can find fitness equipment, activity trackers, running shoes, and more on sale at Amazon right now. Whether you’re setting up a home gym or looking for a supportive new sports bra, you should be able to tick some fitness gear off your shopping list during the big two-day sale.

If this is the first year you’re participating in the popular sales event, your first step is to become an Amazon Prime member ($139/year). This will give you free delivery on most orders, exclusive promos, and, perhaps most importantly, sales on Prime Day. It’s worth noting that Amazon offers a free 30-day trial for membership, so you can test out Prime with lower stakes. Now let’s take a look at the best Prime Day fitness deals you can snag today, plus some excellent options from retailers running competing sales this week, like Target. For other deals worth adding to your cart, check out our Prime Day page here.

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We’ve seen some serious markdowns on pricier items like Garmin fitness trackers, cardio equipment, and AirPods. There are also great deals on home workout essentials like dumbbells and kettlebells. If you’re short on time and just want to shop the very best deals at the moment, here are our Prime Day fitness highlights:

A good smartwatch can help you track key activity metrics like your heart rate, GPS-backed pacing, and even your sleep quality. The options here from Apple, Fitbit, Samsung and Garmin check those boxes, provide you with exercise recommendations, and feature easy-to-use touchscreens.

Fitbit Inspire 3 Health & Fitness Tracker

Amazon

Samsung Galaxy Watch 5 Golf Edition

Amazon

Fitbit Luxe

Amazon

Target

Garmin Forerunner 245 Music, GPS Running Smartwatch

Amazon

Read more: Best Fitness Trackers

If you need to replace or upgrade your workout earbuds, there are the sweat- and water-resistant options from Apple, JBL, Beats, and more.

Apple AirPods Pro (2nd Generation)

Amazon

Beats Powerbeats Pro Wireless Earbuds

Amazon

Beats Studio Buds Noise Cancelling Earbuds

Amazon

Samsung Galaxy Buds 2 Pro

Amazon

Shokz OpenRun Pro

Amazon

JBL Endurance Race Sport Earbuds

Amazon

Jabra Elite 7 Active

Amazon

Read more: Best Workout Headphones

Adjustable weights are a great space-spacing option for anyone looking to lift at home. Bowflex and NordicTrack make some high-quality strength training equipment. For those who love simplicity, you can’t go wrong with classic hand weights, especially when they’re anti-slip and available in fun colors.

Portzon Neoprene Dumbbell (Set of 2)

Amazon

Holahatha Hex Dumbbell Set

Target

Bowflex Selecttech 552 Adjustable Dumbbell

Amazon

Veick Resistance Bands Set

Amazon

Spri Deluxe Kettlebell Weights (15-lb.)

Amazon

Bala Bars

Amazon

Nordictrack iSelect Adjustable Dumbbells (50 lb.)

Amazon

Yes4All Kettle Grip Handle

Amazon

Spri Superbands

Amazon

Read more: Best Adjustable Dumbbells

Amazon has a wide range of treadmills ready to shop and ship to you, from smart models to low-profile walking treads—and if you're short on space, there are also folding treadmills that can easily stow away when not in use.

NordicTrack T Series Treadmill

Amazon

Sperax 2-in-1 Folding Treadmill

Amazon

Sunny Health & Fitness Slim Walking Pad Treadmill

Amazon

Urevo Mini Folding Treadmill

Amazon

ProForm Pro 2000 Treadmill

ProForm

Amazon

Best Buy

Bowflex Treadmill 7

Amazon

OMA Treadmill for Home

Amazon

Read more: Best Treadmills; Best Treadmills on Amazon

From high-quality Peloton dupes to the real thing, exercise bikes for every pedaler are on sale for Prime Day.

Sunny Health & Fitness Endurance Indoor Cycling Exercise Bike

Amazon

Original Peloton Bike

Amazon

Yosuda Indoor Cycling Bike

Amazon

Circuit Fitness Magnetic Upright Exercise Bike

Amazon

NordicTrack Commercial S22i Studio Cycle

Amazon

Whether you prefer a rower, under-desk exerciser, or elliptical for your cardio workouts, you can find a new machine at an impressive discount on Amazon right now.

Marcy Cardio Mini Cycle Portable Cardio Machine

Amazon

Sunny Health & Fitness Under Desk Exerciser

Amazon

Echelon Smart Rowing Machine + 30-Day Echelon Membership

Amazon

Stamina Easyrow Hydraulic Rower Machine

Amazon

Sunny Health & Fitness Cardio Climber

Amazon

Read more: Best Cardio Machine

If you’re looking for a new go-to gym ensemble, you’re in luck: Some of the best Prime Day clothing deals we’ve spotted so far are in the activewear category, with major markdowns on top brands like Adidas, Brooks, and New Balance.

Amazon Essentials Relaxed Jogger

Amazon

Outdoor Voices Cross Back Tennis Minidress

Nordstrom

Editor's note: The markdown on this product will go live on July 17.

Nike Dry 10K Running Shorts

Amazon

New Balance Women's Impact Run 7 Inch Short

Amazon

Baleaf Sun Protection Cooling Jacket UPF 50+

Amazon

Under Armour Women's Essential 2.0 Lightweight No Show Socks

Amazon

Colorfulkoala High Waisted Biker Shorts With Pockets

Amazon

Under Armour Tech Twist Crew Long-Sleeve T-Shirt

Amazon

Read more: Best Exercise Skirt; Best Joggers; Best Exercise Skirt

Make sure you always have the right level of support—whether you're pounding pavement on a run or flowing on your mat—with these top-rated sports bras.

Zella Strength Sports Bra

Nordstrom

Brooks Drive Convertible Run Bra

Amazon

Under Armour Crossback Mid Impact Sports Bra

Amazon

New Balance Women's Nb Power X Bra

Amazon

Running Girl Strappy Sports Bra

Amazon

The Gym People Longline Sports Bra

Amazon

Read more: Best Sports Bras

Anyone who lives in athleisure knows you can never have too many leggings—and these are some excellent options to add to your collection.

Adidas Future Icon Three Stripes Leggings

Amazon

True & Co Any Wear High Rise Legging

Amazon

Asics 7/8 Tights

Target

Baleaf Fleece Lined Winter Leggings

Amazon

Read more: Best Amazon Leggings; Best Workout Leggings; Best Yoga Pants

This might be the reminder you need to replace your old, worn out workout shoes: Under Armour, Saucony, Asics, New Balance, Adidas and Reebok sneaks are all on sale right now, and they come in some seriously cute colors.

York Athletics The Frank Trainer

Amazon

New Balance Dynasoft Nergize V3 Cross Trainer

Amazon

Adidas NMD R1 Primeblue Sneaker

Nordstrom

Reebok Nano X2 Cross Trainer

Amazon

From quick jogs to long-distance outings, your runs deserve footwear that'll keep up with you and save your feet from fatigue—and if you can find said footwear at a discount, all the better.

Under Armour Shadow Running Shoe

Amazon

Saucony Cohesion 14 Road Running Shoe

Amazon

Asics Gel-Contend 7 Running Shoes

Amazon

Asics Gel-Sonoma 6 Running Shoes

Target

New Balance 940 V4 Running Shoe

Amazon

Zappos

Adidas Ultraboost Light Running Shoes

Amazon

Dick's

Adidas Eq21 Running Shoe

Amazon

Mizuno Wave Inspire 18 Running Shoe

Amazon

Read more: Best Workout Sneakers

Make your rest days as restorative as possible with a new massage gun, cushy yoga mat, or foam roller. And, after your workouts, refuel with this expert-recommended protein powder.

TheraGun Elite (4th Generation)

Amazon

Nekteck Shiatsu Neck and Back Massager

Amazon

Hyperice Hypervolt 2

Amazon

Renpho Foot Massager Machine with Heat and Remote

Amazon

Pro-Tec Athletics Travel Size Foam Roller

Amazon

Now Sports Nutrition Pea Protein

Amazon

Walmart

Read more: Best Massage Guns; Best Foam Rollers; Rest Day Essentials

Hydration is key, and a shiny new water bottle can be great motivation to make sure you're sipping all day long.

Hydro Flask Wide Mouth Bottle with Flex Cap

Amazon

Adidas Straw Top Metal Water Bottle (20 oz.)

Amazon

CamelBak Eddy+ Renew Water Bottle

REI

Amazon

Read more: Best Water Bottles

Turn your living room into a private studio with these yoga mats and accessories (you'll wonder how you ever flowed without a trusty block).

Manduka Yoga Block

Amazon

BalanceFrom GoCloud Yoga Mat with Carrying Strap

Target

Gaiam Yoga Bolster Rectangular Meditation Pillow

Amazon

Yogitoes Manduka Yoga Towel

Amazon

Gaiam Premium 6mm Extra Thick Yoga Mat

Amazon

Read more: Best Yoga Mats; Best Yoga Accessories

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